Bonini Communication – We are working to make everything better

As a team of professionals, we have always worked alongside far-sighted entrepreneurs who, however, often lack familiarity with the world of communications. From the very first encounter, clients are the focus of our attention. First, we listen to them – possibly the most crucial phase of our relationship – and then make their specific needs our own, transforming their vision into real-world communications projects driven by content, images, web design and events, combining technical expertise with intense creativity.
We believe passionately in new market opportunities, and often operate in areas characterised by chaos and disorder in order to support our partners and make them competitive.
We seek to place our clients’ offer in the right hands, with a creative agility that is the result of years of experience.

Planning an important event is not a simple task. As well as providing an opportunity to give energy and life to a brand, events are also a significant commitment, which is why we work in close collaboration with clients to define effective objectives and leave a mark on the world.

Whether it’s videos and graphics – our areas of special expertise – the web, new media and business TV, we know that effective communication means communicating values, because “it’s not only important to do things, and do them well; you must also make sure that people know what you’ve done”.

We could illustrate the many different types of communication and discuss the theories that underpin them, but we’d rather get straight down to telling you what we’ve achieved and who we’ve worked for.

FABIO MASSIMO

BONINI

Creative Director

Fabio: actor, journalist, producer, entrepreneur and communicator. Over the years he has helped people and companies to stand out from the crowd.
He has worked on stages and sets behind and in front of the camera. He has organised events, produced films, presented shows, given a voice to film characters and created entire advertising campaigns.
A lover of the sea and sun, he chose Miami as the place he could best express himself. The sun is his light, the sea and his wife his inspiration.

MARCO

SCANU

Copywriter

Images, actions but above all words have been his passion since childhood. Gazing out from a suburban balcony in 1970s Milan, he let his imagination run wild, dreaming of the sea.
He grew, studied, talked, graduated and worked in these alternating worlds of words and the sea. Finally, he found a compromise. He dedicated himself to publishing and nautical journalism, advertising and creative writing. Always in close contact with the public and his clients, he is an eloquent orator, passionate writer and sometimes screenwriter. He loves improvisational theatre, metasemantics and surreal tales, and goes sailing whenever he can.

MARCO

SCANU

Copywriter

When the young Marco yelled for attention, he soon realised that communication is vital to success. Images, actions but above all words have been his passion since childhood. Gazing out from a suburban balcony in 1970s Milan, he let his imagination run wild, dreaming of the sea.
He grew, studied, talked, graduated and worked in these alternating worlds of words and the sea. Finally, he found a compromise. He dedicated himself to publishing and nautical journalism, advertising and creative writing. Always in close contact with the public and his clients, he is an eloquent orator, passionate writer and sometimes screenwriter. He loves improvisational theatre, metasemantics and surreal tales, and goes sailing whenever he can. Or, when there’s no sailboat to hand, he’ll make do with a motor yacht. The important thing is to be on the water.

After her studies at the European Design Institute in Milan, she was formed through a professional career at major international advertising agencies in Italy and abroad.
Responsible for the design and realization of campaigns, editorial projects and branding she is offering innovative ideas, creativity and communication experience to set up a synergistic image throughout all media from print to web.

Marco Baldocchi is speaker at international events on neuromarketing, he has also served as a lecturer for institutions such as 24Ore Business School and Università Cattolica del Sacro Cuore.

He is a board member of the “Digital Marketing Certificate Program” at the University of South Florida, MUMA College of Business.

Marco Baldocchi is the author of “Neurofood: Applying Neuromarketing to the World of Food and Wine” (Hoepli, 2022) and “Neuromarketing for the Food Industry” (Flaccovio Editore, 2020). He is also a co-author in the publication “Money Matters Tips Vol.2” in the United States, and has contributed to other authors’ works on the subject, such as Marco La Rosa’s “Neurocopywriting” (Hoepli, 2022) and Simona Ruffino’s “Ethical Neuromarketing” (Hoepli, 2023).

He is a member of the Neuromarketing Science & Business Association (NMSBA) and was voted “6th Top World Speaker – Neuromarketing Series 2021” by its members. He has publications in the NMSBA yearbooks for 2021, 2022, and 2023.

Marco Baldocchi holds the position of Neuromarketing Research Director for the National Association of Applied Neuroscience. He is also the National Head of Technological Innovation for Conflavoro and the Head of Communications for the United States at MAIE (Movimento Associativo Italiani All’Estero).

He is a member of the Miami Italian Scientific Community (MSIC).

He made years of experience in ecommerce, marketing and social media platforms, photography and much more.
With a professional know-how of websites and social media knowledge, he had been successful in providing the value to customers that they deserve. He is adept at community engagement activities using ethical techniques like crowd-sourcing and viral marketing. His knowledge also includes measuring analytical results and ensuring that these results conform to customers’ standards. To be creative is his lifestyle.